One of the comments in this article that i found quite poignant stated that “graphic design is a hybrid discipline.” This assertion is refering to how graphic design is a composite art, it is using many different tools and images to communicate, including (but not limited to) symbolism, signs, text, photographs, illustrations, etc. With the final project I feel that I need to remember this; to not just focus on the images alone but to work with typography, design layout, and hierarchy. Also this article helped to remind me how its good to take a step back in the end and try to look at your design with new eyes, to see it from a different perspective to help you to find potential flaws and then improve them. Above all clarity is key, and the goal is perfectly clear visual communication, where the viewer ”hears” (sees) what you want to say or show. Because we have an audience for the final project, we need to think about how we can most clearly convey our message. Often we assume (as mentioned in the “audience” section of the article) that everyone speaks our visual language and will read the same symbols and juxtapositions as we do; however this cannot be assumed, many decode images in different ways. In my final I need to work on pin-pointing my exact audience, so I know what visual language would best suit them. While a parkour move kong-vault silhouette would be obvious to any traceur, someone unfamiliar with parkour action would most likely interpret the shadow as a awkwardly-crouched human body with the knees to the chest their hands behind them for support. The article discusses lots on the images themselves, styles, perspectives, locations, juxtapositions, etc., which led to me think about what I what for my images. It was interesting to see the example of how cropping an image can actually enhance its ability to convey a mood or emotion. Because I want to show action and motion in my images, I especially like the example of the horse running, which seemed to be a more active image when cropped. They also talked about the juxtaposition of type and image, and then the fusion of type and image. These and “type as letter” is something I will be working on for my logo or for creating a “brand” of sorts out of the parkour vector silhouettes. That also ties in to how earlier I was trying to make the text appear almost as a graffiti on the brick wall that was a background to one of the posters. Overall the article allowed me to rethink many things with a fresh eye, and it was an excellent composite article that covered pretty much all the design nuances that we’ve worked on this year. Though we are familiar with most of the concepts, it was nice to go over them again and truly scrutinize how the simple things (i.e. white space or scaling) are what create the design and thus convey the message.
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