Throughout the semester we were experimenting with type - I also worked on some of my own pieces and even drawings were type was included. This article is kind of aiming towards the same direction our type project was all about. I mean, most of the time type is part of the work we are doing and it is necessary to understand how it actually communicates to a specific audience. Therefore it is important to think about it when you create it and work with it. How you achieve the best results and the clearest message, concerning your goals..and of course how the type harmonizes with the image itself and the the design. Colors, stroke(brush), dynamics, readability, et cetera are all important criteria one often overlooks, when being so involved in your work. It is always good to let go for a while and come back to your work - look at it with another eye and maybe see things you didn’t notice before. I guess through reading the article I was really reminded of those facts again. The type has to persuade an audience and talk to them, attract them to your piece and also please them in a way. Especially in our final project the type is supposed to make a statement, too - it can, doesn’t have to. But in my case I am really supporting the image with including type on my posters. So far the typeface is designed to communicate the warmth and somehow traditional feel of ‘Klezmer’ music… but on the other hand I wanted something new, something that also gets attention from other people out on the streets, no necessarily only musicians. All in all, I’ ve gone through so many steps of thinking and scetching and designing and and and, that hopefully after this PROCESS I am able to present a satisfying(for me
) at the end of semester. I mean it is all about the process of designing something and your own discussions about it, your own thoughts spinning around but which one to pick first ? - it’s about decision making, about evaluating, yeah, even arguing and finding the most satisfying solution for yourself, full-filling your goals- in any case.
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