“Helvetica” -an amazing film -informative, straight forward, two different view camps. I didn’t realize that this font has been one of the most used ones for the last 60 years. I mean it’s all over the place and I haven’t realized it ! I’d probably guessed “Times New Roman”, too, because it’s THE official business [...]
If I was asked which typeface was most common or frequently used, I would say Times New Roman. After seeing The film Helvetica it really opened my eyes to such a ubiquitous type face. I never really paid atention to signs and labels to realize that Helvetica surrounded me daily. Being the most simple typeface it is easily styled [...]
In seeing the movie/documentary on the typeface Helvetica I have to say it was very interesting and I learned a lot not just on Helvetica but the evolution of typeface as it progessed and changed throughout the past fifty years or so. For many of the type designers type universal is thought to invoke [...]
I thought that the documentary gave a very insightful overview of Helvetica and its role in the modern world and the evolution of typography. Typefaces have come a long way, and Helvetica has an interesting place in history coming after the slab serif fonts of the early twentieth century. It also signifies an age of [...]
This movie is interesting that it contains a great variety of typographers’ experiences through different generations. It seems like a little history of typography. Further more, it shows the evolution of Helvetica.
All the typographers that were interviewed have their own opinions on Helvetica. Some of them regard helvetica as a classic font, and they design [...]
I enjoyed the title of the book’s allusion to William Strunk and E.B. White’s Elements of Style. Interestingly, that handbook’s layout is a somewhat nifty representation of the layout ideas and rules described in the section of the novel I just read.
Actually, Robert Bringhurst reminds me of E.B White’s almost freakish obsession with his subject [...]
I was almost overwhelmed by the amount of information presented in this article. I found myself particularly interested in the bits about dada and futurist poetry, and how they relate to type layout. This created an analogy in my head of visual enjambment.
The Swiss Design’s goal of a “cool and fascinating beauty,” made me consider [...]
Helvetica was different from most movies I’ve seen. Some of the designers in said that Graphic/Type designers cannot watch history movies. It seemed amusing that this statement was said in a movie that was a history of Helvetica. For me, it’s frequently the obvious things that I completely miss. Watching this movie taught me a [...]
Helvetica was really interesting because it cleared my questions about the history of typography. What impresses me the most is how we have evolved, and how typography is more than just letters. All those typographers that were interviewed had something new to say, each had their own experience and opinion on Helvetica. I think choosing [...]
“Helvetica” is a very interesting movie, because through the history of one single font it shows the whole world of typography.
After watching this movie I was surprised of how a font can really matter in a text, an advertisement, or just on a sign. Understanding the history of Helvetica also means understanding the evolution and potential [...]